Apple Retains World’s Most Valuable Brand Title in 2022: Report

Apple has retained the title of the world’s most respected model in 2022, with a valuation of a whopping $355.1 billion (roughly Rs. 26,72,600 crore), in line with a report. The valuation of the Cupertino firm elevated 35 % — because of the expansion of its recognition available in the market. Following Apple, Amazon and Google have been named among the many top-three most respected manufacturers within the yr. TikTok, then again, has emerged because the world’s fastest-growing model, with its valuation rising 215 % in 2022.

Brand valuation consultancy Brand Finance mentioned in its latest ranking report that Apple grew to become the primary model to succeed in a $3 trillion market valuation. The branding of the corporate grew from $263.37 billion (roughly Rs. 19,83,000 crore) in 2021 to $355.1 billion in 2022.

“The iPhone still accounts for around half of the brand’s sales. However, this year saw Apple give more attention to its other suite of products with a new generation of iPads, an overhaul to the iMac, and introduction of AirTags,” the agency said.

Apple’s providers together with Apple Pay and Apple TV are additionally rising significance to the model’s success, Brand Finance famous.

After Apple, Amazon is as soon as once more on the second place in Brand Finance’s Global 500 rating in 2022. The US e-commerce large joined the iPhone maker to cross the $300 billion model worth mark with a 38 % improve to $350.3 billion (roughly Rs. 26,36,800 crore).

“Amazon sees logistics as key, developing its own end-to-end supply chain through a growing fleet of trucks, vans, and aeroplanes. Across 2020 and 2021, the brand has invested an estimated $80 billion in its logistics division, compared to a combined $58 billion in the previous five years,” the agency mentioned.

Google additionally noticed a model worth development of 38 % to $263.4 billion (roughly Rs. 19,82,880 crore) this yr, in line with Brand Finance. The agency mentioned that since Google depends on promoting for the overwhelming majority of its income, it was damage at first of the COVID-19 pandemic as promoting spend dropped. The search large’s enterprise, nonetheless, rebounded because the world adjusted to the brand new regular, it added.

Following Google, Microsoft retained its spot on the fourth place in Brand Finance’s Global 500 rating this yr. The firm’s model worth elevated over 31 % to $184.2 billion (roughly Rs. 13,86,390 crore).

Retail chain Walmart surpassed Samsung and have become the fourth most respected model in 2022, as per Brand Finance. The firm reached the model worth of $111.91 billion (roughly Rs. 8,41,000 crore) after getting a 20 % improve from its final yr’s worth of $93.18 billion (roughly Rs. 7,00,400 crore).

Samsung, then again, dropped to the fifth place, with a model worth of $107.28 billion (roughly Rs. 8,06,200 crore). The firm grew to become the one South Korean firm within the top-25 most valued manufacturers by Brand Finance.

Unlike Samsung, Huawei marked development in its place from 21 to 9 in Brand Finance’s 500 rating this yr. The Chinese firm acquired a 29 % development to $71.2 billion (roughly Rs. 5,34,800 crore), the agency mentioned.

“Huawei’s smartphone business was hit hard by US sanctions, but it reacted positively by heavily stepping up investment in both domestic technology companies and R&D, as well as turning its focus to cloud services,” Brand Finance said.

In addition to the main top-value manufacturers, TikTok has been named because the world’s fastest-growing model by Brand Finance. The short-video app tripled its model worth over the previous yr with a 215 % improve to $59 billion (roughly Rs. 4,43,300 crore). It claimed the 18th spot among the many world’s prime 500 most respected manufacturers famous by the model valuation consultancy.

Similar to TikTok, Snapchat emerged as an app marking a development in its model worth this yr. The app’s model worth grew 184 % to $6.6 billion (roughly Rs. 49,600 crore), in line with Brand Finance.

WeChat can also be titled because the world’s strongest model for the second consecutive yr by the agency. It carried a model worth of $62.30 billion (roughly Rs. 4,68,100 crore) in 2022, as per the report.

The tech sector was as soon as once more essentially the most invaluable within the Brand Finance Global 500 rating in 2022. The agency mentioned that the sector hit a cumulative model worth of near $1.3 trillion (roughly Rs. 97,66,315 crore).

It is essential to notice that the model values reported by Brand Finance don’t replicate the market cap of the manufacturers and are calculated independently by the agency.