Apple reportedly readjusts iPhone 14 manufacturing targets after sluggish demand

Apple’s new iPhone 14 lineup isn’t proving to be as common as the corporate would have hoped for. So it’s readjusting its manufacturing targets by reducing down extra orders for the system.

A report from Bloomberg notes that the Cupertino-based tech firm produced round 90 million models within the second half of the final 12 months. And whereas Apple initially requested its manufacturing companions to make 6 million extra models for the second half of this 12 months, it has now scaled again to supply units consistent with final 12 months’s ranges.

Apple’s iPhone 14 was merely an iterative replace over the iPhone 13 whereas the iPhone 14 Pro obtained extra important upgrades. So Bloomberg’s report says that the corporate is seeing excessive calls for for the Pro fashions, and is making extra manufacturing capability obtainable for these higher-end fashions. Notably, the corporate’s new system within the lineup, the iPhone 14 Plus will go on sale subsequent month. And we’ll solely get to find out about gross sales response for that model a couple of weeks after normal availability.

Last week, ITHome mentioned Apple requested Foxconn to dismantle among the iPhone 14’s manufacturing line as a result of sluggish demand, citing individuals within the know. Earlier this month, analyst Ming Chi-Kuo additionally mentioned that the tech giant is looking to increase production for Pro models as a result of their rising reputation over the common mannequin.

Apple additionally started to supply the iPhone 14 in India this week as a way to shift some burden of producing from factories in China. This is the primary time the corporate is producing the most recent iPhone mannequin domestically simply weeks after the official launch. For some context, Apple started making iPhone 13 in India just this April.

A current report revealed by JP Morgan urged that Apple is seeking to shift 25% of its iPhone manufacturing to India by 2025. It additionally famous that originally Indian factories will produce solely iPhone 14 and 14 Plus fashions, and canopy solely 5% of the manufacturing provide for the corporate (1 million models per 30 days).