Apple reportedly hires away Meta’s AR public relations head

Apple has reportedly employed Andrea Schubert, Meta’s communications and public relations lead for its augmented actuality (AR) merchandise, in response to Bloomberg reporter Mark Gurman in his Power On publication. Schubert’s LinkedIn page signifies that she’s been working for Meta for practically six years.

“Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch,” Gurman explains. On each Black Friday and Cyber Monday this 12 months, Meta’s Oculus Quest 2 was one of many top-selling merchandise. Not to say that Meta’s Oculus app topped the App Store within the US on Christmas Day, and have become the primary free app on the Google Play store today, a possible signal {that a} vital quantity of individuals acquired the headset as a present this vacation.

Rumors proceed to swirl round Apple’s AR/VR headset, with Apple remaining tight-lipped concerning the product. Bloomberg beforehand reported that the headset might price a whopping $3,000 and include 8K shows, together with 3D sensors for hand monitoring. The headset can also must depend on a related iPhone or Mac for processor-heavy duties. We may not have to attend an excessive amount of longer for Apple to formally take the wraps off of the rumored headset, nevertheless. Apple analyst Ming-Chi Kuo predicts that the mixed-reality headset might launch someday in 2022.