Apple rehires former HomePod engineer to get its software program again on observe

Apple has employed a former HomePod engineer, Afrooz Family, to move up the crew growing HomePod software program, according to Bloomberg, which might sign a renewed effort from Apple to make the HomePod extra aggressive. The firm launched HomePod software program model 15 in September, bringing some welcome options like the flexibility to make use of one or a pair of HomePod Mini audio system because the default with an Apple TV 4K. But Apple’s sensible speaker line faces stiff competitors, notably from Amazon’s and Google’s audio system which might be outfitted with their sensible assistants.

Family left Apple in 2016, the place he was a senior audio engineer, to co-found audio firm Syng with ex-Apple designer Christopher Stringer. (A Financial Times article about Syng described Family as the corporate’s “secret weapon.”) Syng’s declare to fame is its Cell Alpha linked speaker, which provides spatial audio in a Death Star-like design, however it comes with a steep $1,799 price ticket. Family left Syng earlier this 12 months, Bloomberg reviews.

The first HomePod, which was launched in 2018, was lauded for its sound high quality however was criticized for its excessive value, and Apple discontinued it in March. The firm launched the cheaper and smaller HomePod Mini final 12 months.

Apple didn’t instantly reply to a request for remark.