Apple promoting new AirPods Pro coinciding with the Year of the Tiger in sure markets

Apple is now promoting a brand new set of particular version AirPod Pros (via 9to5Mac) in time for the Chinese New Year, which begins on February 1st, 2022. Just because the earlier Year of the Ox, Apple is engraving a particular emoji on the AirPods Pro case — this time, themed for the Year of the Tiger.

At first look, it looks as if solely the usual tiger emoji is featured on the case — however seems, it’s only a bit extra snazzy with sparkles and fireworks surrounding the tiger face topped off with a cute tiger growly-face hood. Other than that, the one different distinction is the retail field has the identical emoji in crimson on the edges.

The new Special Edition AirPods Pro – Tiger (the official identify) is obtainable to order now in a number of Asian markets, together with Hong Kong (with a heavy backorder till May 1st as of writing), the place it retails for HK$1,999 ($256.38 USD).

Apple is also giving away free crimson envelopes with a golden embossing of various Chinese zodiac emojis — all sporting the identical tiger hood. It’s a cute addition for these historically gifting cash for the celebration of the brand new 12 months however is barely out there if bought in an Apple Store that sells the particular version AirPods.

While individuals in markets just like the US would possibly really feel neglected — you possibly can simply order common AirPods Pro and get a free tiger emoji engraving… it’s actually not that totally different. The existence of those yearly particular editions is probably a literal product of courting the Chinese market — a rustic wherein Apple traditionally has needed to bend to remain aggressive.

Apple’s Beats by Dre model additionally put out a pair of recent Beats Studio Buds — which has a case that’s adorned with golden tribal-style tiger stripes on a basic Beats crimson physique. The stripes proceed onto the precise buds themselves, in contrast to the standard-fare buds the particular version AirPods Pro include.