Apple News companions with NBCUniversal to share unique Olympics content material – TechCrunch

It’s laborious to maintain up with the Olympics any yr, not to mention after they’re happening in a time zone that’s 13 hours forward of you (if you happen to’re on the U.S. East Coast). Apple News on Monday introduced a collaboration with NBCUniversal (the U.S. broadcast rights holder for the Olympics) to develop unique each day recaps and audio briefings, occasion schedules and medal counts to assist followers maintain tabs on the video games.

NBC Sports is the go-to app for streaming any Olympic occasion, but it surely’s a bit buggy. To their credit score, streaming so many alternative feeds without delay is difficult to drag off, however the app will be tough to navigate. Even although the app has a powerful catalog of each occasion, there’s no simple solution to meet up with all of the triumphs and defeats that passed off whereas half the world was asleep, so this collaboration with Apple News fills a needed void in NBC’s current choices.

One of probably the most helpful options is the News app’s user-friendly schedule of each single Olympic occasion by sport, which might set calendar reminders for the occasions you’ll be able to’t miss. (Though you would possibly have to set your alarm for sure occasions, like the ladies’s gymnastics all-around ultimate, which begins at 6:50 a.m. ET on Thursday. But don’t fear, for these extremely anticipated occasions, there’ll be prime-time protection, too). NBC Sports sends push notification reminders for sports activities that you simply select, however a pre-set calendar occasion could be extra helpful for planning your night (or early morning) Olympics viewing.

Of course, this partnership permits Apple to advertise Apple Podcasts, which has extra competitors than ever as Spotify continues to grow and Facebook provides support for podcasts. NBC is pushing its Olympics podcasts like “The Podium” and “On Her Turf” fairly laborious — “The Podium” typically seems as a banner advert throughout stay protection on the internet. Even although these reveals aren’t unique to Apple, the partnership with NBC can solely assist drive site visitors to their podcast platform.