Apple Music will sponsor subsequent February’s Super Bowl halftime present, changing long-time sponsor Pepsi. In a press release, the NFL says over 120 million folks watched the Super Bowl LVI halftime present in February this 12 months, which featured performances from Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. The New York Times reports that the NFL had been buying the sponsorship deal round for round $50 million, although actual phrases of the finalized deal weren’t made public.

The deal comes as Apple and different streaming service operators are more and more seeking to sports activities as a supply of progress. Apple has already inked offers to broadcast Major League Baseball and Major League Soccer video games on Apple TV Plus, whereas rival Amazon…

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