Amazon has been utilizing its palm-scanning expertise to permit clients to pay for purchases at Whole Foods and its personal cashierless shops. Now, it is expanding the expertise’s availability to be used exterior its personal properties, beginning by permitting individuals getting into sports activities, music and different dwell leisure venues with out the necessity for a ticket. Amazon One will likely be supplied as a part of standalone ticketing pedestals to be deployed by ticketing firm AXS, which can will debut at Red Rocks Amphitheatre in Denver at the moment.

To enter venues by way of Amazon One, attendees can enroll one or each palms for the choice at a devoted station simply earlier than they enter. Doing so will allow them to enter the occasion, and future AXS occasions, with out the necessity to present a ticket. Amazon says the enrollment course of solely takes a minute, throughout with the system creates a singular palm signature utilizing the corporate’s custom-built algorithms. Once that is completed, they’ll then merely scan their palms, which takes a few seconds, to enter an AXS venue.

In its announcement, Amazon mentioned it is the “first time the Amazon One service is available outside Amazon and Whole Foods Market stores and for entry into an entertainment venue.” It additionally appears like the corporate is trying to make the palm-scanning tech out there for different functions in additional places. “[We’re] excited about the potential for expansion to other locations where entry lines can be long and time consuming,” it added. Since there’s an growing demand for contactless options as a result of pandemic —the expertise solely wants customers to hover their palms over a sensor — that will occur prior to later.