No, you’re not seeing double. The new Amazon Halo View appears nearly precisely like a Fitbit Charge 5. Announced as a part of Amazon’s units and providers occasion, the $80 tracker provides a coloration AMOLED show and two new health and vitamin modes for its Halo service.

Amazon made an enormous deal about how the authentic Halo band had no show. The thought behind the tracker was to be much less distracting after we’re all hooked on screens. But the display-free band wasn’t all that helpful, so Amazon went again to the drafting board and added a display with tremendous chunky bezels. Amazon says you’ll be capable of view your metrics equivalent to sleep scores, exercise ranges, blood oxygen, texts, and reminders to maneuver notifications. The tracker additionally has an estimated battery life of seven days and is water resistant to 50 meters. As far as sensors go, it has all those you’d sometimes anticipate, but in addition contains SpO2 sensors and a pores and skin temperature sensor. Sounds like a Fitbit.

The large notable omission this time round is the microphone. One of the unique Halo’s marquee options allowed customers to observe their tone when chatting with others all through the day. It was, evidently, creepy as fuck. According to CNET, that function remains to be out there to View customers—simply not on the wrist. You’ll have to make use of your telephone as an alternative. The similar is true for Halo’s extremely doubtful physique fats evaluation function, which makes use of your telephone’s cameras to create a 3D mannequin of what you’d seem like at various physique fats percentages.

Amazon ditched the microphone and has as an alternative added two new providers to its Halo subscription service. The first is Halo Fitness, which is a streaming exercise service just like Apple’s Fitness+ or Peloton’s digital subscription, with studio exercises for cardio, energy, yoga, the outside, and mobility. You can see your metrics from the tracker overlaid on the show you’re understanding with, just like Apple’s Fitness+ integration with Apple Watch. (This function isn’t coming till subsequent 12 months, and it’s unclear which shows will assist it.)

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Amazon is also launching Halo Nutrition, which is essentially a meal-planning service that gives users the option to choose between roughly 500 recipes from WW, LifeSum, and Whole Foods. It also lets you select between seven different types of diets. These include popular options like keto and paleo, as well as vegan and vegetarian options. As for how this all integrates with Amazon’s services? You can add ingredients and groceries from the recipes to your Alexa Shopping list.

On paper, this is a pretty competitive package. The Halo View has, shall we say, extremely aggressive pricing, offering many of the same features you’d get with a Fitbit Charge 5, for roughly $160 less in the first year. The Halo View comes bundled with a year of Amazon Halo for $80, while the Fitbit Charge 5 plus six months of Fitbit Premium (the first six months are free) is $240. The price and features are clearly meant to rattle Fitbit, which has basically dominated fitness tracker sales for the past decade. The original Halo tracker was also a bizarre experience that combined half-baked fitness-tracking with body shaming and tone policing. It’s hard to say whether a display and new services will make people want to buy a Halo. Amazon may be copying Fitbit’s homework, but we’ll have to see if whether it passes real-life testing.

The Halo View will likely be out there later this 12 months for $80, which features a 12 months’s value of Amazon’s Halo service. You can select between black, inexperienced, and purple bands, with the choice of swapping them out for different straps. Sports bands begin at $15 every, whereas the material, leather-based, and metallic bands are $30. Halo Fitness e will roll out to present Halo customers later this 12 months with the dwell health metrics function rolling out subsequent 12 months. Halo Nutrition will likely be out there beginning January 2022.