Amazon’s customary early-September refresh of its dwelling leisure merchandise comes with a giant, if not that sudden, shock. As half of an entire fleet of latest Fire TV units, the mega-retailer has introduced the primary launch, not less than within the US, of its personal Amazon-branded TVs. First up, the Fire TV Omni collection is a lineup of 4K screens in 43-, 50-, 55-, 65- and 75-inch sizes. The smaller trio in that lust assist HDR10, hybrid log gamma HDR (HLG) and Dolby Digital Plus, in addition to the standard Alexa integrations. The bigger pair, the 65- and 75-inch fashions, additionally get Dolby Vision, in addition to a thinner bezel to raised match into your room decor.

These new screens include an entire bunch of Alexa integrations and hyperlinks to the broader Amazon ecosystem. As we’ve seen on different Fire TV items, far-field microphones will allow you to communicate to Alexa from throughout the room, and allows you to management the remainder of your sensible dwelling from the sofa. As nicely as the standard suggestions and curation, the Omni will even allow you to entry TikTok straight out of your TV. You’ll additionally be capable of communicate to your guests if in case you have a Ring doorbell, and in the event you plug in a webcam to your TV, you need to use it for each Alexa calling and Zoom, when that characteristic is enabled later this yr.

Price-wise, these TVs will begin at $410 for the 43-inch mannequin and fly all the best way as much as $1,100 for the 75-inch beefy boi. All of them can be unique to Amazon and Best Buy, though it’s price noting that Amazon is knocking as much as $110 off the 50-inch Omni as an introductory supply, making it cheaper than the 43-incher, after they arrive over the following month.

Amazon can also be taking care of the lower-end with the “4-series” vary of sensible TVs, which supply HDR10 and HLG. The lineup consists of 43-, 50- and 55-inch sizes, with the identical Fire TV smarts and Alexa integrations you may discover on just about any comparable Fire TV system. Naturally, Amazon is focusing on worth with this collection, and the 43-inch mannequin can be priced at $370, whereas $470 and $520 can be sufficient to seize you the 50-and 55-inch items, respectively. Similarly, Amazon will supply reductions on choose fashions right here as nicely.

Of course, if the concept of handing Amazon much more of your money fills you with dread, you may as well get new Fire TV units from different producers. Pioneer, for example, is launching a brand new 4K set in 43-and-50-inch sizes with HDR10 and Dolby Vision, in addition to picture-in-picture with a suitable system. Toshiba, in the meantime, is launching a variety of Fire TV units with far-field voice, which has been vital for Fire TV units for years at this level. These fashions, nonetheless, will not be accessible till the spring of 2022, however Amazon guarantees that you just’ll get “high-end picture quality in large format sizes,” together with a 55-, 65- and 75-inch mannequin.

If you’re already comfortable along with your TV, nonetheless, then Amazon additionally has the brand new TV Stick 4K Max to plug into your current set. The stick is packing a brand new processor, 2GB RAM and WiFi 6, which Amazon says will make it smoother, quicker and bettererier than some other streaming stick in the marketplace. You’ll additionally get a bunch of the identical Alexa voice options and entry to Amazon Luna, the corporate’s cloud gaming service. The {hardware} additionally helps 4K, HDR, HDR10+ and Dolby Atmos, presents stay view picture-in-picture and comes with the brand new Alexa voice distant. When accessible, it’ll price you $55 for the privilege of proudly owning one, too.