There are few issues in life Americans love greater than soccer. Like a flock of sheep to their shepherd, Americans will watch soccer wherever the NFL tells them to, which on Thursdays is on Amazon Prime, as of lately. Despite a barrage of complaints and fury from fans and critics over the technical glitches that hit final Thursday’s sport, Amazon’s first broadcast was a large success for the corporate.

The ecommerce big noticed an enormous surge of signups for its Prime subscription membership, which is required to observe TNF, through the three-hour lengthy sport, in response to an inner firm electronic mail seen by Gizmodo. The signups broke information at Amazon, surpassing these on Prime Day, Cyber Monday, and Black Friday.

The whole variety of new Amazon Prime subscribers was not disclosed within the inner electronic mail, nor was the full quantity of viewers for Thursday Night Football’s first sport, which featured the Kansas City Chiefs vs. the Los Angeles Chargers (27 – 24). The inner electronic mail famous that Amazon was nonetheless ready for Nielsen to ship its official rankings for the sport.

The new Prime signups are little question a ray of excellent information for Amazon, which has become a digital punching bag for some soccer followers in current days. For starters, some followers wanted assist really finding the game’s livestream on Amazon Prime. As somebody who additionally will get misplaced on Amazon’s behemoth website generally, I can empathize. As reported by IndieWire, followers who tuned to Amazon’s TNF broadcast complained that options similar to “motion smoothing” have been nonetheless on regardless that they’d turned them off. Others mentioned that the picture was “pixelated and fuzzy,” that the video and sound weren’t synched up correctly, and that the video stored freezing.

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One complaint I found particularly funny and ironic was from The Ringer writer Rodger Sherman who commented that a “stunning” amount of ads on Amazon Prime’s TNF broadcast were for… Amazon Prime.

Meanwhile, Sports Illustrated highlighted complaints from users who said they couldn’t start the game from the beginning if they tuned in late. Pro Football Talks’ Mike Florio said something similar happened to him when he went to the bathroom and tried to rewind to catch up when he got back. He managed to do this, but then couldn’t figure out how to fast forward to the live game.

Not everyone experienced problems with the Amazon’s TNF broadcast. Some said it worked fine and delivered a great experience. And when it comes to those who had problems, it’s hard to know whether it was Amazon’s fault or whether they just didn’t have their settings configured the right way. In this case though, I agree with Sports Illustrated’s when it comes to tech issues (minus the caps).

“I DON’T WANT TO HAVE TO DO THIS NONSENSE TO WATCH A FOOTBALL GAME!” wrote SI’s Jimmy Traina, who was not alone in his frustration.

Amazon said the wave of viewers even its own expectations, and it’s clear that the streamer did not consider the number of fans TNF would attract to its platform or their expectations when watching football. Considering that Amazon is spending $1 billion a year—for a whopping 11 years—to be one of the NFL’s official broadcasters, it’s baffling that the company didn’t anticipate these potential user problems and plan ahead to ensure a smooth and easy experience.

Many have pointed out that growing pains are to be expected. Amazon is the first of the streaming platforms to be an exclusive provider of a package of NFL games, and considering how many records it broke that night, there were a lot of people on its platform. Americans love football and they will go wherever the games are shown. That’s what $1 billion a year can buy you: Fans that will grudgingly stick with you no matter how much they complain.