If you store for electronics on Cyber Monday this 12 months, your choices may embody Amazon-branded TVs. According to Insider, the e-commerce large is planning to launch its personal TVs within the US as quickly as October, simply in time for the vacation procuring season. The venture has reportedly been in improvement for nearly two years by groups from Amazon Devices and Lab126, the R&D division chargeable for designing the corporate’s merchandise that embody the Kindle and the Echo audio system. 

Insider says, nonetheless, that the fashions anticipated to be launched in October have been designed and manufactured by third events like TCL. Amazon’s in-house workforce is outwardly engaged on a separate TV, although it is unclear if that may also be launched within the US within the coming months. As for the third-party-made TVs, Insider says they will be powered by Alexa, as you’d count on from Amazon-branded {hardware}. The publication did not say, nonetheless, in the event that they may also run the corporate’s Fire TV software program.

Amazon already sells TVs working Fire TV, however they nonetheless carry their producers’ manufacturers. These upcoming TVs can have Amazon branding even when they’re made by third-party corporations, just like the AmazonFundamentals TVs the e-commerce large sells in India. If you may recall, the corporate launched a 55-inch and a 50-inch mannequin underneath the AmazonFundamentals model within the nation final 12 months. The fashions deliberate for a US launch will reportedly be within the vary of 55 to 75 inches, although we’ll have to attend for extra data to search out out whether or not they’re additionally lower-cost fashions just like the TVs launched in India.