Amazon might quickly extra instantly compete with Instacart. According to , the corporate has spent a lot of the final 12 months trialing a product recognized internally as Amazon Fresh Marketplace. The service permits UK Prime subscribers to order groceries from two main grocery store manufacturers, with same-day supply fulfilled by the corporate’s Flex drivers. In 2022, Amazon reportedly plans to deliver the service to the US and the vast majority of Europe.

Amazon declined to touch upon the specifics of its plans however did share an announcement with Engadget. “Our focus is on providing Amazon customers the best possible experience when it comes to grocery delivery whether that is from Amazon Fresh, Whole Foods Market, or one of our local stores like Bartell’s in Seattle, Morrison’s in London, or Monoprix in Paris,” a spokesperson for the corporate mentioned. “Partnerships with other grocers enable more customers to shop online and allow us to provide Amazon Prime members with more choice, value and convenience while our partners benefit from increased visibility for their selection and service.”

If the service does come to the US, it wouldn’t be Amazon’s first foray into the grocery supply market. Since 2020, the corporate has supplied a via its Flex program. The firm has additionally extra broadly experimented with meals supply. The most notable instance was in 2015 when it launched Amazon Restaurants, permitting Prime members to order meals from their favourite native spots. In 2019, Amazon each its Restaurants enterprise and Daily Dish, a office lunch supply service it had operated for 2 years.