Amazon would not need to restrict itself to streaming soccer video games on Thursday nights. The web large has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first recreation airs November twenty fourth, 2023 at about 3PM Eastern, with the groups to be introduced as soon as the league shares its schedule for that season.
Deadline notes the Black Friday deal is separate from Thursday Night Football. While it isn’t sure how a lot Amazon paid, the present weekly association has Amazon spending roughly $1 billion per 12 months by means of 2033.
Amazon and the NFL aren’t shy in regards to the reasoning. On prime of making a yearly custom, this provides you with a cause to go to Amazon (and subscribe to Prime) proper as the vacation buying frenzy kicks off. You might come for the soccer, however keep to purchase toys or an Echo speaker.
Whatever Amazon paid for the deal, it is more likely to have a big viewers. Thursday Night Football’s debut on Prime Video is presently averaging 10.8 million viewers, in accordance with Nielsen scores. That’s up 25 p.c within the 18-49 age group versus the primary 5 video games from 2021. A Black Friday stream won’t speed up development, but it surely may hold viewers hooked.
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