Amazon’s digital palm reader expertise, often called Amazon One, launched on the Red Rocks Ampitheatre in Denver on Tuesday, in keeping with a press launch from the retailing big. It’s the primary deployment of Amazon One’s biometric reader outdoors of an Amazon-owned property and is actually an indication of issues to come back. In reality, Amazon appears to be banking on rolling this expertise out all over the place.

Amazon One is already getting used at Amazon’s brick-and-mortar shops, in addition to a number of Whole Foods, which Amazon additionally owns, the place individuals who join Amazon One present a scan of their palm-print. Once registered, these palm prints can then be used to buy gadgets.

Starting immediately, concertgoers at Red Rocks Ampitheatre in Colorado might be in a position to join the service, which can enable entry to the live performance venue with a swipe of their hand. Red Rocks can have a kiosk for anybody who needs to enroll on the venue and Amazon One clients may even get a devoted line for even quicker entry, in keeping with the corporate.

“When a ticketholder is ready to enter the amphitheatre using their palm, there is a designated entry line where Amazon One is enabled. When a fan hovers their palm over the Amazon One device, a unique palm signature is built by our computer vision technology,” Amazon defined in a press launch early Tuesday.

Amazon One, which launched a 12 months in the past in only a handful of Amazon areas, promised to make an enormous push for third-party purposes. And immediately appears to be the official begin of that initiative, which means the palm readers will doubtless begin displaying up at all types of areas.

Amazon guarantees the expertise is safe and doesn’t retailer any data regionally, a declare Gizmodo has not been in a position to independently confirm.

“The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature. Once enrolled, the service is contactless and ticketholders can use their palm to enter AXS ticketed venues in less than a second or two. We’re excited to soon hear how AXS fans like using Amazon One to effortlessly enter their favorite events, so they can spend less time waiting in line and more time enjoying the event,” Amazon stated.

Amazon hasn’t launched actual figures for the way many individuals have signed up for Amazon One, however says it’s within the tens of hundreds of individuals all through 60 areas in Arizona, Colorado, Connecticut, Florida, Massachusetts, Michigan, Minnesota, Missouri, North Carolina, New Jersey, Oregon, Tennessee, Texas, Washington state, and Washington D.C.

Amazon has partnered with AXS, which handles ticketing for a excessive variety of live performance and sports activities venues within the U.S., together with the Staples Center in Los Angeles and T-Mobile Arena in Las Vegas, amongst a bunch of others. So whether or not you want this concept or not—and privateness advocates are skeptical to say the least—you’re in all probability going to be seeing it in numerous new areas quickly. Welcome to the biometric future.