It has solely been a yr since Amazon launched Glow, its kid-focused video calling machine that will also be used for interactive gaming. Now in keeping with Bloomberg, Amazon is already discontinuing it, most certainly as a result of lackluster gross sales. As the publication notes, Glow, whereas extremely rated on Amazon, solely has a bit over 500 opinions on the web site.
Another attainable motive why the corporate is giving up on the machine is a change in individuals’s habits. Glow was created so youngsters may keep in contact with and play with family they do not dwell with or commonly see. Now that individuals have gone again to their pre-pandemic routines, there’s even much less of a requirement for a specialised video calling machine.
Amazon spokesperson Kristy Schmidt confirmed to Bloomberg that the corporate is killing the machine. They stated:
“At Amazon we think big, experiment, and invest in new ideas to delight customers. We also continually evaluate the progress and potential of our products to deliver customer value, and we regularly make adjustments based on those assessments. We will be sharing updates and guidance with Glow customers soon.”
Glow was a product of Amazon’s secretive Grand Challenge moonshot laboratory, which works on experimental initiatives, similar to these involving most cancers and last-mile supply. It has a projector that beams video games onto a 19-inch mat, and children can work together with the projected picture to play with their family members even from afar. The machine comes with Tangram Bits, that are bodily items youngsters can use to resolve puzzles. It additionally comes with a free year-long subscription to Amazon Kids+ that is obligatory to have the ability to entry its video games, books and different actions. After that ends, customers should pay $8 monthly for the subscription, or $5 if they are a Prime member.
Only those that have already got a Glow should fear about future prices related to the subscription, although. Amazon listed the machine for 55 p.c off, or $150, a number of days in the past, however now it doesn’t seem to be available for buy anymore.
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