E-commerce platform Amazon India has recorded the very best progress within the festive season sale, with 80 % of the consumers coming from Tier 2 and past cities.

Mobiles and equipment noticed robust double-digit progress this season as in comparison with Amazon Great Indian Festival (AGIF) 2021 and 5 occasions larger when in comparison with common enterprise days, with 80 % of shoppers coming from Tier 2 and three cities.

While the corporate didn’t disclose particulars of total gross sales that it registered throughout AGIF 2022, Amazon India Vice President Manish Tiwary mentioned “it has been the best-ever festival sale” for the corporate.

Amazon claims to have seen participation from 11 lakh sellers, which incorporates 2 lakh native shops.

“More than 35,000 sellers saw their highest-ever single-day sales. Over 650 sellers became crorepatis (over Rs. 1 crore sales) and 23,000 sellers became lakhpatis (over Rs. 1 lakh sales),” Tiwary mentioned.

Mobile cellphone gross sales dominated on-line festive gross sales and Amazon too recorded traction for 5G smartphones.

The e-commerce platform noticed a robust uptake within the mid-range worth phase with round 80 % bought in sub-Rs. 15,000 class.

“More than 10 lakhs customers bought smartphones for the first time on Amazon. Customers preferred brands were Xiaomi, Samsung (M Series), Realme, iQOO, OnePlus and Apple,” Amazon mentioned within the festive season gross sales report.

Over 1.5 million new prospects shopped from Amazon Fashion and Beauty, with greater than 85 % from Tier 2 cities and past, the report mentioned.

Most of the consumers used bank cards for buying merchandise on the platform.

“Overall credit card (including CBCC and EMI) has the highest transaction share (47 percent) — so overall credit card was the most preferred option for shopping on Amazon during GIF, with every 1 in 2 transactions on a credit card,” Tiwary mentioned.

Every 8 out of 10 consumers had entry to credit score via merchandise like Amazon Pay Later, debit card EMI, bank card EMI, NBFC EMI and others. 

“1 out 4 purchases were made on EMI and 3 out of 4 EMI purchases were on No cost EMI. Amazon Pay Later registrations increased by 4 times this festive season versus the average business day; with 6.5 lakh registrations during GIF 2022, Amazon Pay Later crossed the milestone of 6 million registrations,” the report mentioned.