As Elon Musk seems for to earn money from Twitter’s he’s dealing with a way more pressing drawback: advertisers are fleeing the platform. Musk stated Friday that “Twitter has had a massive drop in revenue” because of advertisers’ considerations about content material moderation and different points raised by activists.

A lot of main corporations have paused advertisements in current days, together with , Audi, Pfizer, General Mills, Volkswagen and different who’re cautious of potential adjustments to Twitter’s insurance policies in addition to the departure of prime executives. Industry teams have additionally expressed concern about below Musk, and The New York Times this week that “IPG, one of the world’s largest advertising companies, issued a recommendation … for clients to temporarily pause their spending on Twitter.”

On Friday, the NAACP joined different civil rights teams in calling for an advertiser boycott of the platform. “It is immoral, dangerous, and highly destructive to our democracy for any advertiser to fund a platform that fuels hate speech, election denialism and conspiracy theories,” NAACP President Derrick Johnson stated in a press release.

Advertisers’ pullback amid requires an advert boycott present simply how shortly Twitter’s advert enterprise has deteriorated below Musk. It additionally comes barely every week after Musk tried the business he didn’t need to flip the platform right into a “free-for-all hellscape.” Twitter noticed a in hate speech and racial slurs instantly following the information of Musk’s take over of the corporate. Twitter’s head of security later blamed the exercise on trolling marketing campaign. But the exercise additional fueled the considerations of civil rights teams, prompting Musk to fulfill with civil rights leaders this week.

On Friday he appeared to blame the drop in advert income on lots of the similar activists. “Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,” he tweeted.

But a coalition of civil rights teams and activists rejected Musk’s characterization. During a name with reporters on Friday, they stated that Musk’s of Twitter employees, together with individuals who work carefully and security, undermine he made following their assembly.

“When you lay off almost 50% of your staff, including teams that are in charge of actually tracking, monitoring and enforcing content moderation rules, that necessarily means that content moderation has changed,” stated Jessica González, co-CEO of Free Press.

The group additionally raised considerations about Musk’s amplification of far-right conspiracies relating to the assault on House Speaker Nancy Pelosi’s husband; it additionally cited reviews the now-CEO might at present Twitter guidelines defending trans customers. “If Twitter does not take immediate concrete actions that illustrate a true commitment to maintaining best practices that protect users that companies then companies will not support with ad dollars and we’re seeing it happen in real time,” said GLAAD CEO Sarah Ellis.