Facebook Parent Meta to Trade Under Ticker ‘META’ on Nasdaq From June 9

Meta Platforms stated on Tuesday its Class A standard inventory will start buying and selling on the Nasdaq underneath the ticker image ‘META’ previous to market open on June 9, changing its present ticker image ‘FB’.

The firm modified its identify from Facebook to Meta Platform in October final 12 months in a rebrand that focuses on constructing the “metaverse,” a shared digital atmosphere that it bets would be the successor to the cell Internet.

The present ticker ‘FB’ has been in use because the firm’s preliminary public providing in 2012.

The firm has lately launched a number of different modifications. Just a few days again, Meta Platforms stated that it’s going to share extra information on focusing on selections made by advertisers operating political and social-issue adverts in its public advert database.

Meta stated it will additionally embody detailed focusing on data for these particular person adverts in its “Facebook Open Research and Transparency” database utilized by educational researchers, in an growth of a pilot launched final 12 months.

“Instead of analysing how an ad was delivered by Facebook, it’s really going and looking at an advertiser strategy for what they were trying to do,” stated Jeff King, Meta’s vice chairman of enterprise integrity, in a telephone interview.

The social media big has confronted strain lately to supply transparency round focused promoting on its platforms, significantly round elections. In 2018, it launched a public advert library, although some researchers criticised it for glitches and a scarcity of detailed focusing on information.

Meta stated the advert library will quickly present a abstract of focusing on data for social subject, electoral or political adverts run by a web page.

“For example, the Ad Library could show that over the last 30 days, a Page ran 2,000 ads about social issues, elections or politics, and that 40 percent of their spend on these ads was targeted to ‘people who live in Pennsylvania’ or ‘people who are interested in politics,'” Meta stated in a weblog submit.

© Thomson Reuters 2022