Food supply platform DoorDash is including a brand new cheaper subscription plan known as DashPass for Students. It prices $4.99 a month, half that of its regular $9.99 DashPass subscription, and provides related advantages together with: free supply on eligible orders over a minimal threshold (usually $12 for eating places and $25 for grocery orders); 5 p.c credit score again on pickup orders from sure eating places; and entry to different members-only promotions.

DoorDash’s announcement says the coed membership can be accessible to “all undergraduate and graduate students at accredited colleges and universities in the US,” and it’s working with SheerID to confirm pupil standing. Its web site provides that subscribers are free to “cancel anytime,” with no charges or penalty for cancellation.

Subscriptions like these are usually provided as a manner of shoring up loyalty from clients who’ve an ever-increasing vary of supply apps to select from. Uber provides a subscription of its personal for $9.99 a month, which incorporates related free supply choices on Uber Eats along with perks with Uber’s ride-hailing service. Grubhub additionally provides a $9.99 month-to-month subscription.

By specializing in college students, DoorDash is hoping to money in on a profitable part of the market. It cites a latest survey that urged 70 p.c of faculty college students use a supply app at the very least as soon as per week — and that they common 4 orders each seven days. That’s a number of supply charges that college students may lower out with DoorDash’s new, extra reasonably priced, subscription.