Google announced Wednesday it’s making some enhancements to the way it decides which product critiques it exhibits in Search outcomes. The concept behind these and different latest product reviews updates is to make sure that critiques you see are top quality and truly embrace useful details about a product you could be contemplating shopping for.

The enhancements construct on earlier updates “to make sure that product reviews in Search meet certain criteria,” Google’s Perry Liu mentioned in a weblog put up. Here are some examples of the standards Liu says the corporate is searching for:

Include useful in-depth particulars, like the advantages or drawbacks of a sure merchandise, specifics on how a product performs or how the product differs from earlier variations

Come from individuals who have truly used the merchandise, and present what the product is bodily like or the way it’s used

Include distinctive data past what the producer gives — like visuals, audio or hyperlinks to different content material detailing the reviewer’s expertise

Cover comparable merchandise, or clarify what units a product aside from its rivals

The updates introduced Wednesday will roll out “over the next few weeks” and “may impact the rankings of English-language product reviews across many sites,” Google mentioned in a separate post. The firm additionally plans to “open up product review support for more languages” sooner or later.

The updates arrive amidst some criticism that Google’s search outcomes aren’t quite as useful as they used to be. We’ll have to attend and see if these product evaluate modifications make it simpler to search out high quality critiques, however they appear like they could possibly be a small step in the appropriate path.