Atari is celebrating its fiftieth anniversary with some smoking new kicks. The commemorated gaming firm introduced on Thursday that it’s collaborating with sustainable footwear maker, Cariuma. The assortment will function 5 designs atop two of Cariuma’s hottest sneaker types, the Chuck Taylor-esque OCA Low and the Vans-adjacent Catiba Pro.

The Catiba Pros retail for $98 and can are available in black and white variants whereas the $89 OCA Lows will embrace a pink colour scheme along with the black and white. Though each prominently function the Atari emblem, the 2 types will probably be discernible from a distance given the Lows sport the phrases “Game On” against the Pro’s depiction of a pixelated Cariuma emblem. The sneakers are constructed from eco-friendly supplies together with GOTS-certified natural cotton canvas, pure rubber and recycled plastics. What’s extra, for each pair bought, Atari and Cariuma will plant two timber within the Amazon rainforest. 

This is not the primary time that the worlds of trend and gaming have collided, Playstation has launched branded footwear by way of Nike and Adidas has beforehand paired with Xbox — there was even an Atari speaker hat launched not too way back. The Atari x Cariuma assortment is obtainable on-line at Cariuma.com