MediaTek now has the most important market share of any chipmaker for Android telephones within the United States, beating out Qualcomm, which has lengthy held the title.

The information comes from IDC’s quarterly cell phone gross sales tracker, which stories as of This autumn 2021 that MediaTek chips now account for 51 p.c of all Android telephones within the United States, in comparison with 47 p.c for Qualcomm, as spotted by PCMag. Those numbers are a stark inversion from the earlier quarter, the place MediaTek had a 41 p.c market share to Qualcomm’s 56 p.c.

MediaTek isn’t as a lot of a family identify for smartphone processors as Qualcomm (which has lengthy been the dominant pressure for Android telephones within the US, particularly for high-end flagships). But the corporate has been steadily constructing out its presence within the US in low- and mid-range units, together with the LG Velvet or the Moto G Pure.

The trick for MediaTek is convincing producers and clients alike that its extra premium chips — like its flagship Dimensity 9000, which the corporate says is extra highly effective than Qualcomm’s Snapdragon 888 — are price attempting out because it continues to attempt to break into the high-end Android machine market.

That mentioned, MediaTek isn’t resting on its laurels, both: the corporate has introduced a trio of latest chips that can look to additional its goals of providing extra highly effective 5G chips. At the highest of the market are the Dimensity 8100 and Dimensity 8000, that are trickle-down cousins to the extra highly effective Dimensity 9000 flagship.

While each of these chips be constructed on TSMC’s 5nm node (as an alternative of the 4nm course of utilized by the Dimensity 9000) and use much less highly effective CPU and GPU cores, they’ll supply a few of the AI and 5G options debuted on the higher-end platform. Additionally, the corporate additionally introduced a brand new 5G-capable Dimensity 1300 chipset, an upgraded model of the corporate’s Dimensity 1200 mannequin with enhancements for AI efficiency.

All three of the brand new chips are set to debut in smartphones someday within the first quarter of 2022 — the place they’ll presumably look to assist MediaTek defend (and prolong) its market share lead within the months to return.