Online message board platform Reddit mentioned on Thursday it’s launching a brand new Discover tab that may characteristic photographs and movies from throughout the location to make its cell app extra visually interesting.

The new characteristic comes after Reddit confidentially filed for an preliminary public providing in December. The firm is aiming for at the very least a $15 billion (roughly Rs. 112812.45 crore) valuation, Reuters has beforehand reported.

Reddit has 52 million day by day customers and is a well-liked on-line platform for individuals to assemble in communities, or subreddits, to debate pursuits comparable to finance, gardening, and health.

The Discover tab will let customers scroll by means of photographs and movies from subreddits which are just like ones they’re already part of. It is the primary new tab on the app that the corporate has launched in almost two years, Reddit mentioned.

During testing, one in 5 customers joined at the very least one new subreddit after utilizing the Discover tab, Reddit mentioned in a weblog put up.

Social media corporations have been more and more gravitating towards video over the previous yr because of the viral reputation of short-form video app TikTok. Facebook proprietor Meta on Tuesday rolled out its TikTok-like characteristic Reels to customers in additional than 150 nations.

© Thomson Reuters 2022