Reddit’s app now has one other feed to endlessly scroll. The firm launched a brand new “Discover” part that can floor a customized stream of photographs, GIFs and movies.

The feed, the primary time a brand new part has been added to the Reddit app in additional than two years, is supposed to assist drive Redditors to corners of the location they may not encounter on the entrance web page or in r/widespread, in keeping with Jason Costa, the director of product for content material and communities a Reddit.

“Discover is more meant to solve the breadth problem and really help people traverse the wide corpus of Reddit,” Costa tells Engadget. He notes that early testing of the function exhibits that one out of 5 customers have joined “at least one subreddit as a result of Discover.”

Discover additionally provides Reddit the possibility to showcase the huge catalog of memes and GIFs and movies which might be shared day-after-day, however aren’t at all times entrance and middle within the app. While a lot of Reddit stays a “text-based experience,” the brand new Discover feed may assist attract individuals who would fairly aimlessly scroll fairly than learn.

The feed itself is supposed to be customized to every consumer a lot the way in which Instagram’s Explore part can be. New customers or individuals who aren’t logged in will see widespread content material that could be trending on the service or getting quite a lot of engagement. While present customers will see suggestions primarily based on subreddits they comply with and the sorts of content material they spend essentially the most time viewing.

For now, the Discover charge is restricted simply to Instagram’s cell apps, however Costa says that if Redditors just like the function it may affect extra facets of the service. “ I could absolutely see it impacting other surface areas and maybe impacting the design language of Reddit,” he mentioned.