Samsung’s fame for sometimes unusual product introductions is alive and effectively in 2022. The firm unveiled the Galaxy S22 at its Unpacked occasion with a Bridgerton crossover you may watch under. Yes, the Netflix tie-in is strictly as odd because it sounds. The S22 is launched at an “inventor’s ball” the place creators attempt to impress the queen, who approves after demanding a dance to showcase a handset that will not ship till 210 (sorry, 209) years sooner or later.

The manufacturing is greater than slightly compelled, nevertheless it’s at the very least in keeping with Shonda Rhimes’ alternate historical past tackle Regency-era Britain. There are additionally some intelligent touches. The man introducing the Galaxy S22 is Lord Tristar (the Korean hanja phrase Samsung means “three stars”), whereas the earlier presenter with an unconvincing raincoat demo is Lord Mackintosh —we do not have to elucidate the symbolism behind that one.

Will the Bridgerton video promote many extra Galaxy S22 models? Probably not. You’ll undoubtedly bear in mind this unveiling, although, and the interval piece livened up what was principally a by-the-numbers {hardware} refresh. It’s actually miles higher than the awkward, sexist Galaxy S4 launch occasion Samsung would most likely want you overlook.