Producer Bhushan Kumar of T-Series on Thursday introduced the foray of the studio into over-the-top (OTT) platform.

The firm, based by the late Gulshan Kumar, has backed motion pictures like Aashiqui, Baby, Hindi Medium, Kabir Singh, Tanhaji: The Unsung Warrior, Sherni, and Atrangi Re, amongst others. Bhushan Kumar, Chairman and Managing Director of T-Series, mentioned they’re ecstatic to enterprise into producing net exhibits.

The goal is to supply recent, unique, and unique tales tailor-made for viewers throughout the globe, he mentioned. The producer additionally knowledgeable that they’ve joined arms with administrators together with Aanand L Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, and Sanjay Gupta, amongst others to create content material for OTT.

“We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts,” Bhushan mentioned in a press release.

He additional mentioned with this enlargement the corporate intends to create “binge-worthy” content material.

“We are thrilled to diversify and become a creative hub for producing music, films and web shows,” he mentioned.

On the movie entrance, T-Series has an array of releases akin to Prabhas’ pan-India romantic-drama Radhe Shyam, Kartik Aaryan-starrer Bhool Bhulaiyaa 2, Anek that includes Ayushmann Khurrana, the sequel of the 2014 motion thriller titled Ek Villain Returns, Ranveer Singh’s Cirkus, Thank God with Ajay Devgn, Prabhas and Saif Ali Khan’s Adipurush, Ranbir Kapoor-led Animal, and Amitabh Bachchan’s Jhund, amongst others.