YouTube is the most recent platform eyeing a transfer into NFTs. In a brand new letter to creators about YouTube’s 2022 priorities, CEO Susan Wojicki stated the corporate is exploring how its creators may gain advantage from the digital collectibles.

In the letter, Wojicki stated that Web3 — a time period utilized by crypto fanatics to confer with the gathering of blockchain primarily based applied sciences they imagine will usher in a brand new period of the web — has been a “source of inspiration” for the corporate. She didn’t say precisely how YouTube could combine NFTs into its platform, however steered the expertise may very well be a brand new income for creators.

“The past year in the world of crypto, nonfungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” she wrote. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”

If YouTube allowed creators to promote NFTs on to their followers, it will be a serious boon for the expertise, which in reputation during the last 12 months, however hasn’t been broadly adopted by main social platforms. But there are already indicators that would change in 2022.

Twitter simply launched its first experiment with NFTs, with Instagram’s high govt has additionally expressed an curiosity within the expertise, and The Financial Times final week that Facebook and Instagram are engaged on an NFT market and different options,

NFT aren’t the one new monetization alternatives YouTube is within the coming 12 months, although. Wojicki additionally stated the corporate is “excited” about podcasts and that “we expect it to be an integral part of the creator economy.” She additionally confirmed that YouTube would develop its buying options to extra creators, and check “how shopping can be integrated into Shorts.”

The CEO additionally touched on the controversy surrounding YouTube’s resolution to take away public from its platform. She famous that the dislikes was typically used to focus on smaller creators for harassment, and that the characteristic may nonetheless be used to tell people’ suggestions. “Every way we looked at it, we did not see a meaningful difference in viewership, regardless of whether or not there was a public dislike count,” she stated. “And importantly, it reduced dislike attacks.”