Flipkart Acquires Re-Commerce Firm Yaantra to Enhance After-Sale Offerings

Flipkart Group on Thursday introduced the acquisition of Yaantra, an electronics re-commerce firm, for an undisclosed quantity as a part of efforts to strengthen its re-commerce enterprise and improve after-sale choices for its clients within the smartphones section.

The acquisition has been effected by means of FK Group Entity, F1 Info Solutions and Services that’s engaged within the enterprise of providing complete lifecycle administration (repairs and refurbishment) for varied classes together with mobility, shopper electronics, IT and IT peripherals, AV and enterprise options, within the B2B (business-to-business) section, in keeping with an announcement.

Yaantra, integrated in 2013 by Jayant Jha, Ankit Saraf, and Anmol Gupta, repairs and sells refurbished shopper tech merchandise resembling smartphones and laptops.

With this acquisition, Flipkart will present a complete service ecosystem to its clients that takes care of the whole lifecycle of smartphones, the assertion stated.

Flipkart will allow higher entry to reasonably priced refurbished smartphones, providing worth and comfort for the end-consumers, it added.

The re-commerce market in India is rising at a fast tempo. However, the Indian smartphone refurbishment market is essentially unorganised and fragmented that has posed belief and comfort points for end-consumers.

As a part of this acquisition, the crew of Yaantra will assist Flipkart construct capabilities on this area and speed up its re-commerce scale-up plans, the assertion stated.

The enterprise will report back to Prakash Sikaria, senior vice-president and head of Flipkart’s progress constitution, it added.

“India is one of the fastest-growing markets for electronic goods, with smartphones being one of the most in-demand. There is a large set of consumers who aspire to own branded devices, but prices are sometimes prohibitive. This is where Yaantra fits in perfectly,” Sikaria stated.

This is not going to solely assist Flipkart additional its dedication to addressing shopper wants but in addition scale back the destructive affect of overproduction on the setting, contemplating the corporate’s sturdy concentrate on sustainability.

Flipkart Senior Vice-President and Head (Corporate Development) Ravi Iyer stated the corporate constantly strives to search out new methods to be extra related to customers and tackle the rising shopper web ecosystem in India.

“This approach includes strategic acquisitions and investments that broaden the scope of our current offerings for customers to become the one-stop destination for their digital needs.

“Through the acquisition of Yaantra, we’re enhancing our capabilities in a site that’s important for the expansion of the digital financial system in India, in addition to creating a complete service ecosystem to help its growth,” he added.

Jayant Jha, co-founder and chief executive officer at Yaantra, said the company shares with Flipkart a common objective of making technology affordable and available for all.

“We consider this affiliation will show to be a game-changer in making the Indian refurbished market a hit and creating an excellent higher expertise for our customers,” he added.