As rumors proceed to swirl about its augmented actuality headset, Apple has reportedly rent away Meta’s AR public relations head Andrea Schubert, in accordance with Mark Gurman’s Power On e-newsletter. “Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch,” Gurman wrote. 

Schubert has been Communications Director with Meta’s Reality labs and comms lead for Oculus with Meta since March 2016, in accordance with her LinkedIn page. Prior to that, she was director of the PR company OutCast that counted Facebook and Oculus as shoppers. 

Numerous rumors have surfaced about Apple’s potential AR headset, some conflicting. One current one speculated that the headset may depend upon one other gadget like an iPhone or a Mac laptop. Another from The Information acknowledged that it might be a standalone gadget with twin 8K shows that would value as much as $3,000. And a 3rd rumor, this one from Gurman, indicated that it might play “high-quality VR games.” Gurman additionally acknowledged that Apple might comply with up the VR headset with AR-only glasses, however that may occur “years down the road.” 

Most of the sources agree that the headset will launch in 2022 or 2023, nevertheless. If that is the case, Apple might want to muster a powerful info marketing campaign to teach the general public on what it’s and the way it will work. The incontrovertible fact that the corporate has reportedly employed away the PR lead from Meta, the present chief in digital and augmented actuality, may verify that the product is on monitor up to now.