Flipkart’s social commerce app Shopsy on Tuesday added grocery as a class on its platform. By leveraging the provision chain infrastructure and expertise capabilities of the e-commerce firm, Grocery on Shopsy is claimed to cater to shoppers throughout 700 cities, spanning over 5,800 pincodes. The new class can be touted to have over 6,000 merchandise throughout 230 classes — working from staples and fast-moving shopper items (FMCG) to varied different dry groceries. Flipkart is ready to draw customers on the platform by providing a flat 5 p.c fee margin.

Shopsy is claimed to make sure stringent high quality management alongside enabling social commerce for grocery buying by utilizing Flipkart’s fulfilment centres and provide chain. The Walmart-owned firm has its fulfilment centres positioned in numerous elements of India, together with Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna, and Pune.

With the brand new transfer, Shopsy customers will now have the ability to store for worth groceries by including and testing merchandise of their carts. Users may mix orders for a number of people of their community and share grocery objects over social media by means of the app. This permits them to earn a flat 5 p.c fee margin that Flipkart guarantees to be delivered on to their linked checking account. Further, prospects are claimed to obtain as much as 50 p.c financial savings.

“Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike,” mentioned Prakash Sikaria, Senior Vice President – Growth, Flipkart, in an announcement. “We have been working on reducing the cost of delivering groceries over the last few months. We are happy to announce that we have achieved best in class cost structure which makes us confident of scaling grocery on Shopsy.”

Flipkart claims that by bringing the brand new class it’s aiming to make Shopsy as the biggest grocery retailer within the nation. The firm appears to be in plans to tackle the likes of Google-backed Meesho, Reliance Industries’ JioMart, and Tata-invested BigBasket.

Shopsy was launched by Flipkart as its social commerce platform in July this 12 months. At the time of its launch, the corporate did not take into account grocery as a class, although it has now been chosen as one — contemplating the rising market of on-line grocery supply within the nation.

In late November, Flipkart introduced that Shopsy clocked in 4 occasions income progress throughout the festive interval and grew its person base 3.7 occasions over what it had earlier. The app, which is at present restricted to Android gadgets, additionally managed to cross the ten million downloads on Google Play. All that progress primarily got here from classes together with trend, magnificence, basic merchandise and residential (BGMH), Flipkart had mentioned.

Flipkart claims to supply a zero-commission market mannequin by means of Shopsy the place native and small companies in addition to particular person entrepreneurs can promote merchandise of their locality and amongst contacts. The mannequin is much like how Meesho permits small sellers to promote a wide range of small-ticket objects utilizing social media platforms. It can be not like Flipkart’s unique e-commerce platform the place prospects purchase merchandise from numerous large-scale retailers.

According to a report by consulting agency RedSeer, social commerce in India has the potential to the touch as much as $7 billion (roughly Rs. 53,100 crore) in gross merchandise worth (GMV) by 2022. The progress of social commerce can be alleged to create new opportunities for resellers and suppliers within the nation within the subsequent 5 years.