Amazon is shutting down Alexa Internet, a service that has offered internet site visitors evaluation for greater than twenty years. Alexa was based in 1996 and acquired by Amazon in 1999 (15 years earlier than the procuring large revealed its digital assistant of the identical identify).

Alexa is finest recognized for Alexa Rank, a rating of the world’s hottest web sites, with this data often referenced in information protection and public assets like Wikipedia. The firm extrapolates this information from a small pattern of internet customers who use its browser extension and from websites which select to put in its traffic monitoring software immediately.

In an announcement post, the Alexa.com group stated the corporate stopped providing new subscriptions on December eighth, 2021, and can shut down the positioning on May 1st, 2022.

“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more,” reads the publish.

Paid customers of Alexa’s providers can export their information and delete their account.

Alexa.com’s rankings have at all times been concurrently widespread and contentious — not shocking given the significance of creating site visitors metrics in lots of on-line companies. Over the years, there have been many accusations that the service’s Alexa Rank may very well be gamed, but it surely nonetheless remained essentially the most acquainted identify within the web-ranking world. Plenty of alternate providers exist, together with SimilarWeb, Tranco, and ComScore.