Soon you gained’t should arrange a separate profile simply to promote stuff by means of Venmo, although you’ll nonetheless be on the hook for a similar transaction charge that enterprise profiles already pay. The new coverage will take impact on July 20, in line with a Sunday electronic mail to customers saying the app’s up to date phrases of service.

Venmo, a digital fee app owned by PayPal, beforehand prohibited customers from receiving fee for enterprise transactions by means of their private accounts. Anyone suspected of violating this coverage risked getting their accounts suspended.

Starting on July 20, any consumer will be capable to toggle whether or not the cash they’re sending is for an excellent or service. Transactions marked as such will qualify for Venmo’s buy safety plan, and the vendor pays the identical 1.9% plus 10-cent charge utilized to enterprise profiles, a Venmo spokesperson informed the Wall Street Journal. Venmo will routinely deduct the transaction charge from the quantity despatched, in line with the outlet.

It is sensible for Venmo to streamline the transaction course of like this so customers don’t should juggle a number of accounts. Venmo’s userbase shot up in the course of the coronavirus pandemic as folks more and more turned to digital fee methods and the app added new options resembling permitting for the direct deposit of stimulus checks, the Journal stories. But there are nonetheless loads of other digital payment apps to select from if customers resolve Venmo is now not probably the most handy to make use of.

Of course, this transformation helps Venmo’s backside line too, which has already seen an enormous bounce. In February, PayPal reported that Venmo’s userbase rose 32% in 2020 to roughly 70 million energetic customers. Net revenue additionally elevated to $1.57 billion within the fourth quarter, up from $507 million a yr earlier. PayPal CEO Dan Schulman beforehand told investors that Venmo’s income is predicted to method $900 million in 2021.