Home Apps & Software TikTookay rolls out Creator Next and expands money-making alternatives for creators

TikTookay rolls out Creator Next and expands money-making alternatives for creators

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TikTookay rolls out Creator Next and expands money-making alternatives for creators

TikTookay has introduced that it’s rolling out Creator Next, a single hub for the entire platform’s monetization instruments, and it additionally outlined some updates for its current creator instruments (by way of TechCrunch). In a post on TikTok’s newsroom, the short-form video platform explains that alongside Creator Next, it’s additionally broadly introducing its tipping characteristic, which lets customers ship cash on to their favourite creators.

This is a part of TikTookay’s bigger efforts to retain creators and forestall them from hopping on different networks that pay creators, like Instagram, Facebook, YouTube, and Snapchat. When the platform was only a yr outdated in 2019, customers struggled to search out methods to earn cash natively via the app, as they needed to safe offers and sponsorships exterior of the app. To assist treatment this, the platform later rolled out its $200 million Creator Fund in 2020, splitting up the money to reward the platform’s hottest creators.

TikTookay began testing Tips as one other method for creators to generate profits this October, however now it seems that the characteristic is offered to all creators who meet TikTookay’s eligibility requirements. The {qualifications} embrace being over the age of 18, having an account in good standing, and having 100,000 followers or extra. TikTookay notes that creators will obtain 100% of each tip, and that they’ll be processed via cost service Stripe, with tippers incurring a small payment. As TechCrunch factors out, going via Stripe ensures that TikTookay gained’t should pay Apple’s required 30 % fee for in-app purchases.

In its submit, the platform additionally famous that it’s increasing on its Live Gifts characteristic, which lets viewers reward diamonds — a digital foreign money that’s redeemable for money — throughout livestreams. TikTookay is now throwing Video Gifts into the combo, permitting customers to donate diamonds throughout common, non-live movies. Just like with Tips, creators should have 100,000 followers or extra (among a few other things) to qualify. This is sort of the change from Live Gifts, which solely require creators to have 1,000 followers or extra.

Additionally, TikTookay is giving extra creators entry to its Creator Marketplace, a portal the place creators can discover and collaborate with enterprise companions to earn cash via sponsored movies. Creators now want 10,000 followers to entry the Marketplace, versus the previous 100,000 follower requirement.

All of those instruments, together with the Creator Fund, Creator Marketplace, Live Gifts, Video Gifts, and Tips, will seem inside the Creator Next portal. TikTok notes that creators should “meet minimum follower requirements,” which might range relying on area, in addition to 1,000 video views inside the previous 30 days to make use of Creator Next. The characteristic can also be solely obtainable within the US, UK, Germany, France, Italy, and Spain, with assist for Canada and Australia arriving within the “coming months.”

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