Spotify’s rising podcast ambitions now embrace a pact with an enormous studio earlier than it really will get began. The streaming music service has struck a multi-year deal that provides it “first look” entry to podcasts from J.J. Abrams’ new Bad Robot Audio unit. The transfer lets Spotify snap up exclusives from Bad Robot’s deliberate mixture of fiction and non-fiction exhibits.
Bad Robot Audio hasn’t but detailed its releases, however it’s going to have an skilled chief. Christina Choi will helm the brand new outfit after directing content material partnerships at Audible, and earlier than {that a} inventive improvement government at Spotify. She performed an essential position in Spotify’s early podcast efforts, and is unsurprisingly desperate to collaborate together with her former employer in her area of experience.
The transfer might be a coup for Spotify if Bad Robot’s podcast group fares in addition to its better-known video crew. Spotify has quite a few main exclusives from narrowly-focused companions like WWE, the Obamas and Dax Shepard, however alliances with common studios on this stage are decidedly much less frequent. This association would possibly produce high exhibits in a greater diversity of genres, and will embrace some well-known voices within the discount.
For Bad Robot, that is a part of a broader growth into the digital realm. J.J. Abrams’ firm has been shifting towards streaming exhibits, and final 12 months branched out to gaming with Bad Robot Games. There’s a transparent effort to create a media empire that reaches properly past standard video, and podcasts characterize a major subsequent step.
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