Yelp is becoming a member of virtually each different website on the web by supplying you with a feed to scroll by means of till you possibly can’t scroll no extra. Yelp says this characteristic shall be displaying up on its customers’ homepages in virtually 150 US metro areas beginning at the moment, and that the feed will characteristic “visual content from local restaurants,” together with pictures from different Yelpers, posts from restaurant house owners, and a few widespread dishes being served in your space.

Yelp says in its press launch that a number of issues may occur if you faucet on one of many posts within the feed. If the submit is an image of a well-liked dish (that are meals that pop up quite a bit within the restaurant’s critiques), you’ll see extra pictures of it, together with some critiques so you possibly can inform if it’s actually nearly as good because it appears. If the photograph you tapped on is an image of the restaurant as an alternative of meals, you’ll be taken to its enterprise web page to see extra info.

Of course, the feed isn’t simply displaying you widespread footage primarily based on what eating places are shut by and what Yelpers are posting about — Yelp has a paid characteristic known as Connect the place eating places could make posts that replace potential prospects about issues like new menu objects, offers, and occasions. Before, the posts would present up on the enterprise’ web page, however now they’ll seem within the feed as nicely (marked as “sponsored,” after all). So amid the images of meals, you might even see a neighborhood bar telling you about its upcoming comfortable hour.

Image: Yelp

Personally, I really feel like I’ll get extra out of scrolling Yelp’s feed than, say, Instagram or Twitter’s. While I’m unsure updates from eating places shall be thrilling to take a look at, taking a minute to scroll by means of footage of native meals taken by fellow reviewers may genuinely assist me work out what I wish to eat for dinner. And, in contrast to scrolling by means of Netflix’s choices for an hour earlier than giving up and going to sleep, starvation is mostly compelling sufficient so that you can cease scrolling in some unspecified time in the future and say, “Yeah, that’ll do.”