Netflix is rolling out a TikTok-like function aimed toward children, its newest bid to draw youthful viewers to its platform and assist them uncover programming.

The “Kids Clips” function, showing on Netflix’s iOS app, will present brief movies from the corporate’s present library of youngsters’s applications and films. Netflix plans so as to add new clips day by day based mostly on its present and future choices.

The video-streaming large is experimenting with new options that may expose clients to extra titles in its catalog. The transfer can also be an try to succeed in the form of viewers who would possibly usually watch TikTok or brief clips on YouTube.

The effort, which Netflix known as a take a look at, builds on an earlier function referred to as “Fast Laughs” that spotlights comedy clips. It launched earlier this yr. Netflix additionally has created rankings of its hottest titles, giving customers one other solution to discover reveals they may like.

The children’ feed will resemble Fast Laughs, however the movies can be seen horizontally — versus vertically — and can take over all the display screen. Kids will solely be capable to watch 10 to twenty clips at a time.

The function will start rolling out this week within the US and Spanish-speaking nations in Latin America, in addition to markets akin to Canada, Australia, and Ireland. Netflix confirmed the launch of the brand new function after its presence was found in hidden code by iOS developer Steve Moser and shared with Bloomberg News.