Pixel 6 will reportedly double Google’s smartphone manufacturing

Google is planning a significant enhance in its smartphone shipments with the upcoming launch of the Pixel 6, according to Nikkei. The Japanese publication says that Google has ordered greater than 7 million Pixel 6 smartphones to be produced, roughly doubling its total 2020 manufacturing. Nikkei cites figures from IDC saying that Google produced 3.7 million telephones final 12 months.

And in accordance with Nikkei, it’s not simply the Pixel 6 that’ll account for the enhance in shipments — the lower-end Pixel 5A, launched earlier this 12 months, is claimed to have obtained greater than 5 million orders. Together with the Pixel 6, which can be introduced in full later as we speak, which means Google ought to greater than triple its 2020 smartphone output.

Nikkei studies that Google is “attempting to capitalize on its position as the only US maker of smartphones running on the Android operating system” and enhance market share following the sanctions-induced collapse of Huawei’s cell enterprise. The firm is claimed to be concentrating on Apple, Samsung, and Xiaomi, the three present main distributors. For comparability, Apple is claimed to be transport round 80 million iPhone 13 items in 2021 alone, so the Pixel continues to be going to be very far behind.

Google’s Pixel telephones have usually been well-received for his or her cameras and software program design, however have usually had their quirks and have by no means shipped in important sufficient quantity to make a significant impression on the trade at giant. In the US, Pixel market share has trailed the likes of Lenovo, LG, and OnePlus, with Apple and Samsung in a special league altogether.

Details of the Pixel 6 and 6 Pro have already been extensively disseminated, together with by Google itself, and the telephones are set to be formally launched at 1PM ET as we speak. Alleged pricing information from Target leaked yesterday, suggesting that the Pixel 6 line will begin at $599. If that’s the case, it could be additional proof of Google’s makes an attempt to extend its market share. Last 12 months’s Pixel 5 had comparatively mid-range specs and began at $699.

Google can also be engaged on a brand new Pixelbook laptop computer operating ChromeOS, in accordance with Nikkei. No particulars of the product got, although Nikkei factors to its earlier reporting that mentioned Google was growing its personal chips for Chromebooks. The Pixel 6 and 6 Pro would be the first Pixel telephones to make use of a Google-developed SoC often known as Tensor.