Fireside App Launched to Help Creators Host Live Interactive Shows

Fireside, an app co-founded by entrepreneur Mark Cuban, launched on Tuesday to assist podcasters, musicians and different skilled content material producers create reside reveals with the power to work together with the viewers.

The app launches at a time when social media giants and different startups are more and more specializing in reside options. For occasion, Twitch and Alphabet’s YouTube provide reside video streaming, whereas Facebook and Twitter have launched reside audio room chats.

“The vehicle we’ve built is a production studio on your phone,” Falon Fatemi, Fireside co-founder, mentioned in an interview.

Content creators will have the ability to begin interactive reveals from their telephone utilizing the Fireside app, which is able to document and transcribe the present routinely.

Fireside additionally lets customers stream their present routinely to different platforms akin to YouTube, Facebook and Twitch, which helps streamline an in any other case difficult course of if creators wish to distribute their content material in a number of locations, Fatemi mentioned.

Creators can even earn cash from their reveals by promoting tickets for digital entry or inserting advert breaks.

Being in a position to hear how listeners are responding to the present in real-time may also help creators enhance their content material, Fatemi mentioned.

“Quality content is king. … Attracting audiences, that’s the biggest challenge,” Fatemi mentioned. “Understanding how audiences react to content as they’re consuming it live is the key.”

Fireside is the most recent tech enterprise for Cuban, who can be an investor in different tech startups akin to Samba TV and streaming service Philo.

© Thomson Reuters 2021