Last yr, Apple introduced a brand new pair of earphones to its Beats household of audio merchandise within the type of the Beats Flex. Priced at $49, it was a extra inexpensive wi-fi different to gadgets just like the AirPods, and it even featured the usage of the W1 chipset that made pairing it with Apple gadgets a chunk of cake.

With its options and value level, it actually made it a really compelling buy, however now for some mysterious motive, Apple has raised the value of the earphones by $20 the place it would now value $69 to buy it. This is in response to Brazilian publication MacMagazine who found the value hike on the Apple Store.

This value adjustment appears to have utilized to not simply the US retailer, however different worldwide Apple Stores as properly, like Canada the place it’s now CAD$89.95 versus CAD69.95 from earlier than, and Brazil the place it used to value R$579 however now prices R$899.

It is unclear why Apple has elevated the value. Typically firms preserve the value the product was launched at till the following technology the place they could then enhance/lower the value, so that is type of an odd transfer for Apple. In any case, at $69 it instantly feels a bit much less worth for cash, and at that value we think about that you can most likely discover higher options.

Filed in Apple >Audio >Gadgets. Read extra about Beats and Headphones. Source: macmagazine.br