Netflix has started offering potential paying subscribers in Kenya entry to a few of its content material for free of charge. The streaming service has launched a free tier within the nation that gives round one-fourth the content material accessible to paying subscribers. It has no advertisements and will not even ask for cost data upon sign-up — a brand new subscriber will solely want to substantiate they’re over 18 and to kind of their e-mail tackle and password. 

That stated, it does have limitations along with having a smaller choice: It’s solely accessible on an Android machine and customers will not be capable to obtain episodes for offline viewing or to forged reveals on films to a TV. In the announcement submit, Netflix’s Director of Product Innovation Cathy Conk, stated: “If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service.” The firm is hoping that the free tier would entice folks to pay for the service.

This is not the primary time Netflix made a few of its content material free to entry. Last yr, it launched a “watch free” web page the place folks can stream authentic films resembling Bird Box and the primary episodes of in style reveals like Stranger Things with out even having to log in. The free plan is new, although, and a spokesperson informed Variety that it is launching first in Kenya as a manner for the corporate to assemble data on how efficient it’s in producing paying clients. Netflix has been investing extra closely in new markets to offset its slowing progress within the US and different saturated markets and amidst an growing variety of rival streaming providers. Based on what the rep stated, we may even see the free tier make its option to extra areas sooner or later.