You’re on Instagram searching for your finest good friend’s every day canine replace, however you must scroll endlessly by way of a sea of posts you care little about, and possibly neglect what you’re searching for within the first place. After a couple of further aggravated scrolls, you shut the app in frustration.

It appears Instagram is properly conscious of your plight, as a result of it’s quietly testing out an answer in your messy feed known as “Favorites.”

According to Alessandro Paluzzi, a cellular developer who first posted about the new feature on Twitter, Favorites permits you to categorize your most necessary Instagram accounts (pals and creators) as your priorities, in order that their posts will land “higher” in your feed.

If this characteristic sounds acquainted, it’s as a result of Instagram was testing a distinct Favorites characteristic again in 2017, which you allow you to restrict the precise viewers for every submit. For instance, you may share your wedding ceremony photograph with simply your designated favorites, somewhat than together with your total following.

The 2021 iteration of Favorites, nevertheless, is about providing you with extra management over your feed — by telling Instagram which accounts are most necessary to you. After all, it’s possible you’ll comply with a bunch of various manufacturers and creators in your account, however you don’t essentially prioritize their content material on the identical degree as your closest pals and households.

Currently, Instagram ranks the order of your feed by the newest and shared posts from the individuals you comply with, plus different “signals” like how possible you’ll have interaction with a submit, in accordance with the corporate’s June 2021 blog post about its algorithm. While it’s possible you’ll “like” many posts you see, these will not be the content material you’re truly searching for, however could be sending Instagram all of the flawed indicators on what you truly wish to see in your feed.

It’s not clear whether or not this Favorites characteristic will turn out to be an official characteristic in any respect or if it’s going to change earlier than it’s rolled out extra broadly. In the meantime, you simply would possibly see this characteristic in your account menu, slightly below “Close Friends” — a characteristic that allows you to management who you share your Stories.

We’ve reached out to Instagram for extra info on this new characteristic and can replace this text ought to the corporate reply.