Following the passing of Steve Jobs, Tim Cook stepped into the position of CEO and has been holding onto that position for a couple of decade now. Cook had beforehand acknowledged that he most likely doesn’t see himself at Apple in 10 yr’s time, however plainly he doesn’t plan on leaving quietly.
In the newest version of Mark Gurman’s Power On newsletter, Gurman means that earlier than Cook leaves, he needs to supervise yet another main product class. There are a number of initiatives being labored on at Apple which have but to be formally introduced (and we don’t know if it ever will). This contains initiatives like an Apple electrical, self-driving automobile, and likewise the corporate’s plan for augmented/digital actuality gadgets.
According to Gurman, he believes that an AR/VR product will most certainly be Cook’s remaining main product class whereas he sits on the helm of Apple. Why not the automobile, you ask? Apparently it is because Cook appears to grasp that operating a Silicon Valley firm reminiscent of Apple is an adolescent’s sport.
Because launching a automobile isn’t any simple feat, it might be years earlier than that occurs, and Cook is perhaps past his prime by then. We don’t know when Apple’s AR/VR {hardware} efforts will bear fruit, however it’s an attention-grabbing growth that we are able to’t wait to see.
Filed in 9to5mac
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