TikTok is reportedly testing out a brand new augmented actuality studio the place creators can experiment with new in-app options, together with lenses and visible results.

Social media guide Matt Navarra first noticed the brand new toolkit, often called TikTok Effect Studio, on Aug. 14. TikTok confirmed the brand new options to TechCrunch on Monday, stressing that the platform is to date simply an early “experiment,”which signifies that it may doubtlessly not even make it to launch.

Effect Studio is presently in non-public beta testing in just a few choose markets, together with the U.S. On a landing page for the brand new studio, customers are invited to “sign up to be among the first to get access when we launch,” and are then prompted for issues like their identify, e-mail, TikTok username, firm, degree of expertise constructing for AR, and any hyperlinks to portfolios or results they’ve already created. Interestingly, the shape additionally asks customers whether or not they’re working a Mac or a PC, which may point out that TikTok isn’t but certain the right way to construct out its instruments to finest serve builders.

The new web site will allow creators and builders to construct a group across the creation of recent experiences and options that may be utilized to TikTok’s short-format movies. Several of TikTok’s key opponents, together with Facebook and Snap, presently supply their very own instruments to permit builders extra artistic management over which results seem contained in the apps.

AR options have more and more turn into cute, if considerably gimmicky methods for platforms to draw new customers of all ages, and a few of TikTok’s best-loved results—together with the “glow look” magnificence filter and the gender-swapping “blue and red” filter—have been spun out into well-liked tendencies on the app.

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Facebook and Snap have seen related successes with AR lately, and have allotted their sources accordingly: In addition to rolling out a $3.5 million fund final 12 months directed to AR Lens creation, Snapchat additionally debuted the fourth-generation of Spectacles—sensible glasses with built-in AR shows—final May. Facebook has additionally made important efforts to develop its AR platform lately, saying through the F8 developer convention in June that it had amassed 600,000 creators throughout 190 international locations, making it the biggest cell AR platform on this planet.