Yik Yak — the nameless, native social media app that solely reveals posts from individuals in your fast space — has returned from the grave with new possession after shutting down 4 years in the past.

According to the app’s relaunched web site, the brand new incarnation of Yik Yak purchased the rights to redevelop the service in February 2021, with the intention of offering an area social media community that’s free from the “labels” that dominate communication on different platforms.

The new app resembles the unique model of Yik Yak from 2014: customers can put up and touch upon quick textual content posts which can be solely capable of be considered inside a five-mile radius. Like Reddit, posts could be upvoted and downvoted, and a separate “hot” feed compiles the highest put up from the previous 24 hours.

Originally launched in late 2013, the app was a flash-in-the-pan success (notably in school campuses) for many of 2014, when it was valued at $400 million by traders. But whereas the anonymity made it widespread for school college students, Yik Yak additionally was rife with bullying and harassment. In early 2016, in an effort to get issues again on observe, Yik Yak added elective social media handles, which had been made necessary in August of that 12 months, successfully eradicating what had made the service distinctive. The unique incarnation of Yik Yak ended up shutting down in early 2017, when it was bought for $1 million to Square for its engineering expertise and IP.

The new Yik Yak seems to be to be taking a severe stance on bullying and harassment on its platform, although — one thing that the unique incarnation of the app did not do. The new house owners have posted an in depth checklist of its “community guardrails,” which embody prohibiting sharing of private info, “anything that could be construed as bullying, abuse, defamation, harassment, stalking, or targeted hate or public humiliation,” and extra.

The firm additionally notes that bullying, hate speech, threats, or different violations of any the group guardrails or phrases of service can result in a direct ban from the platform. And posts that obtain a complete rating of -5 might be hidden from view, too, to make sure that destructive or dangerous content material isn’t surfaced additional.

The new Yik Yak is at present solely obtainable to obtain on iOS for customers within the US, however the builders are promising to broaden to extra nations and units quickly.