Greta Gerwig’s Barbie Trailer Gets Kubrick Estate’s Seal of Approval

For one purpose or one other, the concept of a live-action Barbie film coming to theaters has appeared bewildering for fairly a while. But now that the first look at Greta Gerwig’s tackle the common Mattel toy is out, these considerations appear to have been largely vanished, because the trailer enjoying in entrance of Avatar: The Way of Water seems…really fairly rad?

Much of that may be owed to the trailer’s first half, which is an homage to the late Stanley Kubrick’s 1986 movie 2001: A Space Odyssey. That opening, wherein Helen Mirren narrates about how Barbie (the toy) was to younger women what the monolith was to the cavemen of 2001, with Margot Robbie standing tall over a bunch of younger women. It caught sufficient consideration on social media that older filmgoers did side-by-side comparisons which have additionally rapidly gained on-line traction throughout the weekend. Even Kubrick’s property took notice of the trailer, noting that “they say imitation is the sincerest form of flattery!”

Given that nobody actually knew what the heck this Barbie film was going to be, a lot much less from the director of Little Women, its trailer is unquestionably eye-catching. It’s a little bit bizarre, it’s humorous, and it’s simply shot effectively and works a lot better than you’d count on it to. And hey, now it makes you interested in what the remainder of the advertising and marketing marketing campaign for this factor’s gonna be, significantly when it will get to Super Bowl weekend and the Oscars.

Also starring Ryan Gosling, Issa Rae, Ncuti Gatwa, Will Ferrell, and Simu Liu, Barbie will launch on theaters on July 21, 2023.

[through IndieWire]

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