Tesla Energy Is Reportedly on the Hunt for Mean Social Media Posts About Musk

Tesla’s clean-energy division Tesla Energy has a whole group devoted to scanning the web for buyer complaints and folks badmouthing its CEO Elon Musk, based on a brand new Insider report.

Two former workers that spoke with the outlet underneath the situation of anonymity stated that along with resolving points that clients complained about on-line, Tesla employees have been instructed to ask clients to delete their posts.

A group of greater than 20 workers looked for buyer complaints on social media and assessment websites, whereas a separate group of 9 folks hunted for posts that focused Musk particularly, an ex-employee stated in an interview with Insider. Their former position concerned dealing with complaints by means of Tesla’s official buyer assist service versus these posted on social media. However, they advised the outlet they have been additionally anticipated to comb by means of the web for pissed off Tesla clients throughout their “downtime” on the job—which was all however non-existent as they already labored by means of breaks to keep away from getting swamped with points from Tesla’s customer support pipeline alone.

Another ex-employee who labored as a supervisor at Tesla Energy till final 12 months, stated that employees tasked with scouring social media “would basically just look up #TeslaEnergy, #Elon, just anything that has to do with Tesla and energy and Elon.” This appears to be supported by a job itemizing Tesla put out earlier this 12 months on the lookout for full-time employees to “address social media escalations directed at the CEO,” as first noticed by reporter Jay Boller on Twitter. A wise transfer on Tesla’s half given the monitor report of high-priced authorized repercussions for Musk’s dangerous tweets.

The former supervisor advised Insider that clients might typically obtain a quicker response by complaining on social media relatively than going by means of Tesla’s customer support channels.

One Tesla Energy buyer who spoke with the outlet stated their devoted mission supervisor instructed them to just do after experiencing an issue with their photo voltaic roof contract.

“She told me to go online and complain … on Twitter or Facebook, because she said the only thing this company listens to is social media sentiment,” stated the shopper, who requested to not be named in Insider’s report.

Though even after posting concerning the situation on Twitter, Tesla apparently by no means reached out. In a May report concerning the firm purportedly ghosting clients for months on finish, one potential buyer Insider spoke with had higher luck on that finish. After his requests for a session along with his assigned Tesla rep went ignored, the rep lastly known as to apologize and handle his considerations after he complained about his expertise on Twitter, he advised the outlet.

Tesla didn’t instantly reply to Gizmodo’s request for remark, although which may be as a result of the corporate dissolved its PR department final October. In the meantime, it seems like if you’re having points getting a response from Tesla Energy reps, your greatest guess may be to place them on blast on social media.