Snap and Amazon Fashion are partnering up to offer Snapchat customers with the power to attempt on branded glasses and sun shades utilizing augmented actuality filters. 

Snapchat’s 363 million every day energetic customers now have entry to hundreds of glasses, goggles, and sun shades from the likes of Maui Jim, Persol, Oakley, and Costa Del Mar via the apps’ AR function. The AR lenses don’t simply overlay eyewear: in some instances, on-theme equipment are added, like knitted hats and frosted backdrops for Oakley’s line of ski sun shades. 

Snapchat customers can discover the brand new Amazon AR shopping lenses on the @amazonfashion public profile throughout the Snapchat app. When clients discover a fashion they like, the merchandise can then be bought within the Amazon Fashion retailer by way of a hyperlink displayed on the display screen. 

Eyewear is the primary Virtual Try-On expertise and buying lens class for the partnership, with each Snap and Amazon planning to “expand into additional verticals in the future.” Though different manufacturers have beforehand created related digital buying experiences utilizing Snapchat Lenses, together with MAC cosmetics, Ulta Beauty, and Puma. Snap says its 250 million customers engaged with its AR lenses over 5 billion times within the final yr.