General Motors stated late on Friday it had briefly halted paid promoting on Twitter after Elon Musk accomplished his takeover of the social media firm.

The largest US automaker stated it was “engaging with Twitter to understand the direction of the platform under their new ownership.”

Twitter didn’t instantly reply to a request for remark. Musk can also be the Chief Executive of GM rival Tesla.

GM stated “as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.” The Detroit automaker added its “customer care interactions on Twitter will continue.”

Ad gross sales accounted for greater than 90 % of Twitter’s income within the second quarter. At a presentation for advertisers in May, some advert companies and types had been already skeptical and anxious over Twitter’s future.

On the eve of the deal’s closing, Musk appealed on to advertisers in an open-letter tweet, “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!… 
Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”

Musk tweeted on Friday that Twitter will type a content material moderation council “with widely diverse viewpoints.” Musk stated no main content material selections or account reinstatements will occur earlier than the council convenes.

The self-described “free speech absolutist” stated in May he would reverse Twitter’s ban on former US President Donald Trump, who was faraway from the microblogging website in January final yr over the chance of additional incitement of violence after the storming of the US Capitol.

The query of reinstating Trump on the social media platform has been seen as a litmus take a look at of how far Musk will go in making modifications, although Trump himself has stated he wouldn’t return.

© Thomson Reuters 2022