One day earlier than Elon Musk is anticipated to finalize his deal to purchase Twitter, he’s trying to reassure the platform’s advertisers that he received’t flip the platform right into a “free-for-all hellscape.” In a message posted Thursday, Musk tried to elucidate why he needed to purchase the corporate, and that he doesn’t intend to explode its promoting enterprise.

“There had been much speculation about why I bought Twitter and what I think about advertising,” he wrote. “Most of it has been wrong. Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!”

Musk has beforehand stated that he want to loosen Twitter’s content material moderation guidelines, and get rid of everlasting bans typically. But that stance has upset many Twitter staff, and apprehensive the corporate’s advertisers. The Wall Street Journal that some advertisers have even threatened to “pause all their ads” if the corporate provides Donald Trump his account again — one thing Musk has stated he do.

While Musk didn’t stroll again these feedback, he stated he needed Twitter to “be warm and welcoming to all.” He added that folks ought to be capable of “choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.”

Musk’s feedback come simply after he visited Twitter’s workplace and reportedly that he received’t be axing 75 % of its employees as earlier stories had instructed. He additionally apparently met with Twitter COO Sarah Personette, who tweeted that she had a “great discussion” with the Tesla CEO. “Our continued commitment to brand safety for advertisers remains unchanged,” she wrote.

Notably, Musk’s stance on promoting may be very completely different from former CEO Jack Dorsey, who Musk that Twitter “can’t have an advertising model” and instructed it needs to be a “foundation of sorts” just like the messaging app Signal. But although Musk responded favorably to the thought on the time, his message to advertisers now sounds very completely different.

“I also very much believe that advertising, when done right, can delight, entertain and inform you,” Musk wrote. “For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content.”

“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”